Johntari Arabella Itohan - Founder Of Kamale Beauty Cosmetics

Johntari Arabella Itohan – Founder Of Kamale Beauty Cosmetics

In the dynamic world of African entrepreneurship and luxury beauty, Johntari Arabella Itohan, popularly known as Jtari B, stands out as a trailblazer. Born on January 18, 2000, this young Nigerian entrepreneur, international model, and creative visionary has become the face of innovation through her groundbreaking brand, Kamale Beauty Cosmetics, founded in 2022.

Kamale Beauty Cosmetics has quickly risen to prominence as Africa’s first luxury beauty brand introducing the world’s first Skin Prep Flower Bouquet — a concept set to redefine global skincare standards. Johntari’s mission is clear: to make beauty not just a routine, but a powerful blend of art, culture, and empowerment.

Johntari Arabella Itohan – Founder Of Kamale Beauty Cosmetics

A Story Rooted in Heritage and Vision

Born to a military father from Adamawa State and a mother from Edo State, Johntari Arabella embodies a blend of discipline, elegance, and cultural pride. Her upbringing shaped her passion for African heritage and inspired her drive to represent African beauty on the global stage.

Her journey reflects resilience, brilliance, and determination. Through Kamale Beauty, Johntari is not only redefining the beauty industry but also celebrating Black femininity and African womanhood. Her signature creation, the Black Girl Magic Kit, symbolizes confidence, identity, and timeless elegance — empowering women to embrace their natural beauty unapologetically.

Education, Early Achievements, and Leadership

At just 17 years old, Johntari earned her first degree in Food Science and Technology from Auchi Polytechnic, where she also held the title of Miss Culture of the Faculty of Applied Sciences. This role reflected her creative expression, leadership, and ability to inspire others.

Currently pursuing a Bachelor of Business Administration (BBA) in International Business Management at a top international university, Johntari combines science, business, and artistry to strengthen her entrepreneurial vision.

Her leadership journey began long before her brand’s success. While in Optimum Victory College, Okitipupa, Ondo State, she was crowned Miss Optimum (2012/2013) and awarded a one-year scholarship for excellence in character and representation — early signs of the excellence that defines her today.

Modeling Career and Global Recognition

Johntari’s modeling career reflects her international appeal and charisma. She has modeled for Turkish brands, appeared in television campaigns across Africa, and gained national recognition as the second runner-up and only female finalist in House of Models Season 4 (2022). The competition was widely covered by major Nigerian media platforms, including Silverbird TV, Sun Newspaper, and Vanguard.

Her modeling experiences deepened her understanding of aesthetics, inspiring the creative direction behind Kamale Beauty Cosmetics — a brand that merges African artistry with global sophistication.

Kamale Beauty Cosmetics – The Future of African Luxury Beauty

Founded in 2022, Kamale Beauty Cosmetics is more than a beauty brand; it is a cultural movement. The company represents luxury, innovation, and African heritage, blending high-end craftsmanship with authentic African inspiration.

Johntari Arabella’s upcoming Valentine’s Collection (2026) promises to make waves globally with the release of the Most Expensive African-Owned Skin Prep Flower Bouquet, a luxurious skincare innovation priced at $1,000. Described as a “once-in-a-decade masterpiece,” the bouquet symbolizes rarity, opulence, and self-love — redefining how the world perceives African luxury.

The Essence of Kamale Beauty

Kamale Beauty Cosmetics is deeply rooted in African culture and feminine empowerment. The brand pays tribute to iconic African queens and heroines such as Queen Makeda (Sheba), Queen Amina, Queen Nefertiti, Queen Moremi, Yaa Asantewaa, and Queen Nzinga — women who embodied strength, beauty, and power.

Each product tells a story. Her lip gloss collection, featuring shades named Grace, Favour, Peace, and Excellent, pays homage to her siblings, symbolizing love and family unity. Meanwhile, her upcoming Beauty of Itohan Eyeshadow Palette honors African history, celebrating women’s resilience and identity through color and creativity.

Inspiring the Next Generation of African Women

Johntari Arabella Itohan continues to inspire a new generation of African women entrepreneurs and creatives to dream boldly, lead with purpose, and create with confidence. Her life’s work reflects the message that African beauty is not defined by trends but by heritage, innovation, and authenticity.

Through Kamale Beauty Cosmetics, Johntari is not just building a brand — she’s crafting a legacy that positions Africa as a global force in luxury beauty.